Pure Studio, established in 2018, specializes in providing design services, covering pre-production, illustration, film scenery, and concept design for movies, games, and products. We adhere to a philosophy of meticulous innovation, dedicated to delivering the highest quality design works to our clients. In recent years, we have also established the Stirring Light team, focusing on developing illustrations and brand products that incorporate AR technology. The Stirring Light team aims to present lifelike and dynamic sci-fi Hong Kong scenes to the audience by combining cyberpunk with AR technology through digital painting.
Our "Record of Cybercity" series is a creative project that blends art with technology. In recent years, as some landmarks and buildings that have grown up with us were rebuilt or demolished due to urban development, we realized that people tend to preserve these memories through photography. This inspired our "Image Preservation Project," the origin of the "Record of Cybercity" project. We attempt to record those landmarks that cannot be preserved in the real world through digital painting and transform them into the future scenes of Hong Kong in our minds with a digital punk style. To make this future feel more realistic, we have added AR technology to our digital paintings, enhancing the sense of depth and layering in the content, along with dynamic effects such as rain, flashing neon lights, and city lights, making the viewers feel as if they are experiencing these scenes firsthand.